Kantipur's Profile

Background

Kantipur is an institution in itself, this is one brand in Nepal that has changed the media landscape forever. It was launched in 1993 and ever since there has been no looking back at anything. Its circualtion as well as print run has been growing at a steady with almost no parallel in the Nepalese industry. Kantipur through the years has established trust and belief amongst the traget audience. It is favourite of the readers and the advertisers most preferred media vehicle. People look up to it as their own voice and see it as a change agent.

Current Scenario

Kantipur as discussed above is the highest circulated newspaper in Kantipur Publications basket. Presently it is doing 2,50,000 copies Pan Nepal and beyond where Nepalese diaspora resides. It cuts across a whole cross section demographic and psychographic segmentation. Kantipur's geographical distribution is illustrated in the graph ........Read More.  Rate Card for Advertising

www.kantipuronline.com
contact: Ravi Shankar Bhatt

The Kathmandu Post's Profile

Background

The Kathmandu Post was launched along with Kantipur in 1993. It has been a product that has catered to the need of the English readership mass. It has seen many changes through and is still strong. It's readership comprises manily of urban elites and students. TKP as it known has been appreciated for its hardcore news content which is critical and vocal of any political or socio-economic issue. Infact sometimes people appreciate it more than its sister publication Kantipur. it has worked towards making the newspaper interactive and lively by including four pages of City Post from January 2004.

Current Scenario

English readership stands at a healthy 20% of the total readership give or take 2% points. Majority of this readership is shared by The Kathmandu Post and The Himalayan Times and nominal being overlapped by fringe brands.......Read More.  Rate Card for Advertising

www.kantipuronline.com
contact: Ravi Shankar Bhatt

NEPAL

Background

Nepal was launched in the year 2000 to cater to an audience, which looked forward to reading indepth feature articles. The magazine segment in Nepal has always been sketchy and it comprised of mainly fly by night players. Everyone was looking upto Kantipur house to lead the way, thus Nepal was born. Ever since its first issue audience have liked it for its dynamics socio-political coverage. Initially it was a fortnightly magazine but with time and strong demand from the readership the magazine was upgraded to a weekly.

Current Scenario

Off late magazine readership has seen resurgence in readrship and subcriciption. Nepal is currently doing 37,000 copies per week. This is due to agrresssive marketing initiative and increased politcal activity within the country. Mainly 3 players i.e Nepal, Himal Khabarpatrika and Nari dominate sheet fed Nepalese magazine market.........Read More.  Rate Card for Advertising

www.kantipuronline.com
contact: Ravi Shankar Bhatt

Saptahik

Background

Saptahik was launched in 1993 the same year when Kantipur and TKP came to the fore. It was always a total weekly entertainment tabaloid, which mainly contained news that was light read. Saptahik hits the market on Friday, this draws huge readership on weekend and being a weekly its shelf life is also more and thus genrate higher readersip per copy. It is liked for its juicy tidbits.

Current Scenario

Saptahik is a leader in its segment infact it has higher readership than many daily broadsheet dailies,its current print run is 50,000 copies daily. It is the second most read newspaper after Kantipur, it leaves behind by leaps and bound. Looking at its distribution Saptahik distribution............Read More.  Rate Card for Advertising

www.kantipuronline.com
contact: Ravi Shankar Bhatt

Nari's Profile

Background

Nari is the only woman magazine in Nepalese langauge, it was launched as Sarbottam Nari in 2003 and ever since its introducion it has been a success story. It is a wholesome package for woman of 21st century provides the reader with entertaining coverage on fashion, beauty tips, career counselling, legal advice, cooking, music, happenings and much more.

Current Scenario

Nari is currently doing 36,000 copies monthly. Being a target audience specific magazine it definitely shows higher readership amongst the Female populace. It makes Nari all the more a great option as to be seen in because it is the females who make purchase decisions most of the time. Also males tend to check what their better halves are doing...........Read More.  Rate Card for Advertising

www.kantipuronline.com
contact: Ravi Shankar Bhatt

Himalyan Times
Kamana Prakashan
The Telegraph



advertise here